India
Livelihood
Implementing Organisation
Rightwalk Foundation
India, Delhi, New Delhi
Implementing Point of Contact
Shipra Srivastava
Co-Founder and COO
Contributor of the Impact Story
Carnegie India
Year of implementation
2025
Problem statement
Despite India’s large youth population, apprenticeship participation remains significantly below potential. While approximately one million apprentices were enrolled under the National Apprenticeship Promotion Scheme (NAPS) in FY 2023–24, estimates suggest that India could support 10–20 million apprentices annually. Key barriers include complex government portals, fragmented workflows, low awareness, limited digital literacy, and heavy dependence on cybercafés or informal intermediaries. For many first-time job seekers and ITI students, completing apprenticeship-related processes—such as registration, profile creation, opportunity discovery, and grievance resolution—is time-consuming and error-prone. These challenges disproportionately affect youth from rural, low-income, and marginalized communities, with women and persons with disabilities (PwDs) facing additional structural, social, and accessibility-related disadvantages. ChaturAI addresses this gap by delivering apprenticeship guidance and task execution through WhatsApp, a channel already widely used by the target population. Using conversational AI and agentic automation, ChaturAI simplifies complex workflows, reduces drop-offs, and enables users to complete key apprenticeship processes end-to-end with minimal external assistance.
Submission Overview
RightWalk Foundation is an impact organization working to make education and livelihood systems in India more equitable, with a strong focus on policy implementation and last-mile access. Over the last decade, RightWalk has worked extensively in the Right to Education (RTE) ecosystem, supporting access to quality education for over one million students, enabling approximately 53,000 schools to participate effectively in RTE processes, and facilitating the disbursement of an estimated USD 1.4 billion in public education funding. Building on this experience of navigating complex public systems, RightWalk has expanded its work into India’s apprenticeship and workforce development ecosystem. The organization focuses on reducing structural and digital barriers that prevent youth—particularly those from underserved backgrounds—from accessing apprenticeship opportunities under national schemes such as the National Apprenticeship Promotion Scheme (NAPS). RightWalk combines field-level implementation, policy understanding, and technology-led interventions to improve awareness, access, and outcomes in large-scale public programs.
AI Technology Used
Key Outcomes
Access & Reach
Inclusion & Equity
User Experience & Satisfaction
Efficiency & Productivity
Knowledge & Skills Impact
Despite India's large youth population, apprenticeship remains far below potential. Complex government portals, fragmented workflows, and limited digital literacy create barriers for young job seekers. Chatur AI provides a WhatsApp-based agent that guides users through apprenticeship registration and job matching. The platform has onboarded thousands of users, and several of them successfully matched to opportunities. Processes that previously took days via intermediaries now complete in a fraction of the time.
Impact Metrics
Active users on-boarded
Baseline Value
Pre-ChaturAI deployment; 0 users Users
Post-Implementation
Approximately 4000 users Users
Successful National Apprenticeship Promotion Scheme (NAPS) registration rate of users using ChaturAI
Baseline Value
Not systematically measured Percentage
Post-Implementation
87 % successful registration rate of users
Opport
Baseline Value
Not measured Not measured Post-Implementation: 71% Unit: Percentage
Post-Implementation
71 %
User Satisfaction Rate
Baseline Value
Not measured Percentage
Post-Implementation
86 % satisfaction rate reported by users
Average Response Time via ChaturAI
Baseline Value
Manual or ad-hoc support used to be provided via field staff Minutes
Post-Implementation
Approximately 28 minutes Minutes
Time taken to complete apprenticeship-related processes
Baseline Value
It would take several days, often via intermediaries Time
Post-Implementation
Approximately 20% of baseline time it used to take Time
Implementation Context
Implemented in districts of Maharashtra, with plans of early expansion in Gujarat, Kerala, and Uttar Pradesh.
The 10–12 million youth entering India’s workforce every year, particularly for low digital literacy users
Key Partnerships
Government of Maharashtra, RightWalk in-house technology and operations teams, and Meta Platforms Inc.
Replicability & Adaptation
Supporting Materials
* The data presented is self-reported by the respective organisations. Readers should consult the original sources for further details.