Chatur AI

India flag

India

Livelihood

High replicability and adaptation

Implementing Organisation

Rightwalk Foundation

India, Delhi, New Delhi

Civil Society

Implementing Point of Contact

Shipra Srivastava

Co-Founder and COO

Contributor of the Impact Story

Carnegie India

Year of implementation

2025

Problem statement

Despite India’s large youth population, apprenticeship participation remains significantly below potential. While approximately one million apprentices were enrolled under the National Apprenticeship Promotion Scheme (NAPS) in FY 2023–24, estimates suggest that India could support 10–20 million apprentices annually. Key barriers include complex government portals, fragmented workflows, low awareness, limited digital literacy, and heavy dependence on cybercafés or informal intermediaries. For many first-time job seekers and ITI students, completing apprenticeship-related processes—such as registration, profile creation, opportunity discovery, and grievance resolution—is time-consuming and error-prone. These challenges disproportionately affect youth from rural, low-income, and marginalized communities, with women and persons with disabilities (PwDs) facing additional structural, social, and accessibility-related disadvantages. ChaturAI addresses this gap by delivering apprenticeship guidance and task execution through WhatsApp, a channel already widely used by the target population. Using conversational AI and agentic automation, ChaturAI simplifies complex workflows, reduces drop-offs, and enables users to complete key apprenticeship processes end-to-end with minimal external assistance.

Submission Overview

RightWalk Foundation is an impact organization working to make education and livelihood systems in India more equitable, with a strong focus on policy implementation and last-mile access. Over the last decade, RightWalk has worked extensively in the Right to Education (RTE) ecosystem, supporting access to quality education for over one million students, enabling approximately 53,000 schools to participate effectively in RTE processes, and facilitating the disbursement of an estimated USD 1.4 billion in public education funding. Building on this experience of navigating complex public systems, RightWalk has expanded its work into India’s apprenticeship and workforce development ecosystem. The organization focuses on reducing structural and digital barriers that prevent youth—particularly those from underserved backgrounds—from accessing apprenticeship opportunities under national schemes such as the National Apprenticeship Promotion Scheme (NAPS). RightWalk combines field-level implementation, policy understanding, and technology-led interventions to improve awareness, access, and outcomes in large-scale public programs.

AI Technology Used

Natural Language Processing

Key Outcomes

Access & Reach

Inclusion & Equity

User Experience & Satisfaction

Efficiency & Productivity

Knowledge & Skills Impact

Despite India's large youth population, apprenticeship remains far below potential. Complex government portals, fragmented workflows, and limited digital literacy create barriers for young job seekers. Chatur AI provides a WhatsApp-based agent that guides users through apprenticeship registration and job matching. The platform has onboarded thousands of users, and several of them successfully matched to opportunities. Processes that previously took days via intermediaries now complete in a fraction of the time.

Impact Metrics

Active users on-boarded

Baseline Value

Pre-ChaturAI deployment; 0 users Users

Post-Implementation

Approximately 4000 users Users

Internal System Logs

Successful National Apprenticeship Promotion Scheme (NAPS) registration rate of users using ChaturAI

Baseline Value

Not systematically measured Percentage

Post-Implementation

87 % successful registration rate of users

Internal monitoring

Opport

Baseline Value

Not measured Not measured Post-Implementation: 71% Unit: Percentage

Post-Implementation

71 %

Internal Monitoring

User Satisfaction Rate

Baseline Value

Not measured Percentage

Post-Implementation

86 % satisfaction rate reported by users

Internal Monitoring

Average Response Time via ChaturAI

Baseline Value

Manual or ad-hoc support used to be provided via field staff Minutes

Post-Implementation

Approximately 28 minutes Minutes

Platform analytics

Time taken to complete apprenticeship-related processes

Baseline Value

It would take several days, often via intermediaries Time

Post-Implementation

Approximately 20% of baseline time it used to take Time

Field observations & logs

Implementation Context

Deployed

Implemented in districts of Maharashtra, with plans of early expansion in Gujarat, Kerala, and Uttar Pradesh.

The 10–12 million youth entering India’s workforce every year, particularly for low digital literacy users

Key Partnerships

Government of Maharashtra, RightWalk in-house technology and operations teams, and Meta Platforms Inc.

Replicability & Adaptation

High

Supporting Materials

* The data presented is self-reported by the respective organisations. Readers should consult the original sources for further details.